A mood board is a collage of images, text and colors to capture the feel and direction of a brand identity. Mood boards are essential when brainstorming a brand identity. If you’re in the process of working out a brand identity, a mood board will help bring things like company attributes, vision, identity and the …
2. Let’s work backwards! Look at the logo on the Apple iPhone and, by doing your own research, investigate the history of the product and the company that manufactures it. Give an outline, in your own words, of what you consider the following to be: Describe the iPhone’s brand identity – exactly as you see …
Read more “Lesson Task – Understanding Positioning – Question 2 & 3”
Visit a popular store, like an Apple reseller, Nike, Levi’s, H&M or Ikea. The brand should be well-known and you must visit a shop where their products are being displayed or distributed. In smaller towns you may not have access to these stores, in this case you will need to find a section showcasing these …
1. Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one). Instagram Well the logo kind of speaks for itself. This is a photo and video SOME app that changed the world. Instant gratification. Showcasing all aspects of life or the part …
Design a book cover for one of the following:a.) “Rosemary’s Baby” by Ira Levin: use complementary colors to express anguish and uncertainty.b.) “Animal Farm” by George Orwell: use analogous colors with a contrasting accent to express disagreement and discontent.c.) “The Secret Garden” by Frances Hodgson Burnett: use secondary colors to express naivety, honesty and harmony. The book …
Use a color photo of your choice and create the following color effects (as per Nigel French’s video) – you should hand in four separate works of the same photo with the following effects: Create a fluorescent duotone Apply a monochrome look Split toning of the image Freestyle: Create a color effect of your choice Original Fluorescent …
Having watched the video with Nigel French – describe, in your own words, what each of these color systems means: RGB and CMYK. Make use of Adobe Color and develop four different color schemes. Please hand in screenshots of your schemes: Monochromatic, Complementary, Triadic, Analogous. CMYK Color system C = Cyan M = Magenta Y = Yellow K …
Create a new word; one which has no dictionary definition and a meaning that only you know. Now choose two extra words from the list. Create three different compositions, showcasing your three words, one word per composition. In each composition, arrange each individual word to express its meaning, using only the colors black and white. …
Design a poster for a band’s gig. The band is called: “The Keystrokes.”You can decide the name of the band’s tour and remember to include a date, a time and a venue.You can use a visuals and/or typography to design the poster and remember to make the type work with the rest of the design. …
For this assignment, you will need to explain the anatomy of type in a visual way.You may use a single unique typeface, or utilize up to three different typefaces for this execution. We would like you to experiment with the design; enlarge or reduce the font size, cut out sections of the various letters or overlap parts – as …